The UIM E1 World Championship will debut to TV audiences in the US, as part of new broadcast agreement with CBS Sports.E1 is the world’s first all-electric raceboat championship, according to the company. The new sporting competition is made up global teams, featuring the likes of sports stars such as Tom Brady, Rafael Nadal, Sergio Perez, as well as entertainment performers — Marc Anthony and Steve Aoki.The landmark broadcast deal follows E1’s recent partnership with agency, Aurora Media Worldwide, to broadcast the water sport series to more than 500 million cumulative global audience.E1 is sanctioned by the Union Internationale Motonautique (UIM), the world governing body of powerboating. The championship was established to create a new, competitive on-water racing proposition based on clean technologies to protect the waters and coastal areas, said the company.
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