Samsung Electronics has announced its smart TVs and monitors will now support Netflix shows and movies in HDR10+.The technology offers viewers richer contrast, deeper colours and greater visual depth.“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colors for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”Netflix says AV1-HDR10+ now accounts for 50% of all eligible viewing hours. It plans to offer an HDR10+ experience for all HDR titles by the end of this year.HDR10+ is a next-generation high dynamic range (HDR) technology pioneered by Samsung, designed to optimize picture quality scene by scene. By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent.The metadata within HDR10 only allows for a one-size-fits-all tone mapping of the content for display devices. It cannot account for dynamic contrast across scenes, which most content contains.Its left to HDR10+ and rival Dolby Vision improve on this with dynamic metadata that provides content image statistics on a per-frame basis, enabling optimized tone mapping adjustments for each scene.
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