Tuesday 13 August 2024

Paramount Global for sale latest - Deadline: Nickelodeon Marketing Exec Sabrina Caluori Exiting Ahead Of Broader Paramount Layoffs

Story from Deadline:

Sabrina Caluori, a veteran TV exec who was Nickelodeon‘s top marketing exec, is exiting her post ahead of broader layoffs at Paramount Global.

In a memo to colleagues, Caluori said her “three slime-filled years” at the company are ending today. Her departure comes a few days after that of another key marketing exec, Michael Engleman, who was Chief Marketing Officer at Paramount+ Domestic and Paramount+ with Showtime.

Paramount last Thursday confirmed deep cutbacks are coming soon, with 15% of the U.S. workforce to exit before the end of the year. The new round of layoffs are set to begin Tuesday. Paramount management has said it is aiming to generate $500 million in annual savings.

Caluori joined Nickelodeon in 2021 as SVP Brand and Content Strategy, overseeing global brand strategy, original programming launches, media planning, digital and social media, and marketing analytics. She came from HBO, where she had a 12-year run, rising to EVP Marketing & Digital Media, where she built and led the digital and social marketing function across all brands and programming.

Before joining HBO, Caluori headed the account team at the interactive agency Deep Focus, where she oversaw digital media, creative and publicity for clients such as HBO, Miramax, Google, Court TV and Comedy Central.

The staff reductions are coming ahead of Skydance Media’s proposed merger with Paramount, which is slated to close in the first half of 2025.

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