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Wednesday, 14 August 2024

Broadband TV News: beIN extends exclusive LaLiga rights across MENA and APAC

Story from Broadband TV News:

beIN Sports will remain the home of Spanish football in 34 markets across the Middle East and North Africa (MENA) and Asia-Pacific (APAC) until the end of the 2027-28 and 2026-27 seasons respectively following an extension to its broadcast rights.beIN has held the contract for MEMA since 2003, adding the APAC region in 2015.

“As long-term, committed partners of LALIGA, we are proud to help Spanish football grow worldwide through our world-class broadcasting and our significant and dependable investment,” Yousef Al-Obaidly, Group CEO of beIN Media Group. “This major deal is further testament to beIN’s considered and consistent strategy to deliver growth as one of the leading sports, entertainment and media groups in the world.”

Javier Tebas, LALIGA’s President added: “Our relationship with beIN has been essential for us in order to ensure people in MENA and APAC regions to be able to enjoy a unique competition as LALIGA to the fullest.”

The new campaign will see Spain’s top league continue to be broadcast exclusively on beIN SPORTS for 25 consecutive seasons across 23 MENA markets. The network will continue to have rights to all 380 league games and will see its media rights agreement expanded to bring LALIGA back to beIN in Australia and New Zealand.

The exclusive deal covers the following countries across MENA and APAC: Algeria, Bahrain, Chad, Djibouti, Egypt, Iran, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, South Sudan, Sudan, Syria, Tunisia, UAE, Yemen, Singapore, Malaysia, Brunei, Indonesia, Timor-Leste, Philippines, Thailand, Laos, Cambodia, Australia, and New Zealand. beIN will also co-share LALIGA broadcast rights in Iraq with the regional platform 1001.

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