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Tuesday, 6 August 2024

Variety: Paramount+ Domestic and Showtime CMO Michael Engleman to Exit

Story from Variety:

Just over a year after his promotion, Paramount+ Domestic and Showtime chief marketing officer Michael Engleman has decided to exit the company.

Sources close to the situation tell Variety that Engleman’s choice was made amid consolidation at Paramount, which recently agreed to merge with Skydance, and as teams across the company, including marketing departments, are looking to eliminate redundancies.

It is understood that Engleman — who reports to Domenic DiMeglio, the executive vice president and chief marketing officer of Paramount Streaming — will not be replaced, with his current responsibilities instead passing on to other executives within the company, though no specifics regarding those transitions are currently available.

“In notes like this, often we describe our time together as an honor and privilege,” Engleman said in an email to Paramount employees Tuesday. “And in this case, it’s truly been just that. Serving as the CMO to both Paramount+ Domestic and Showtime has been the honor. The privilege, however, has been working alongside you, with all your boundless imagination and creativity, and your inspiring capacity for excellence.

In May 2023, Engleman was upped to chief marketing officer of Paramount+ Domestic and Showtime, overseeing oversee consumer marketing, strategy, partnerships, lifecycle marketing, customer care, and social and creative execution for all U.S. campaigns. The move was made ahead of Showtime’s integration into Paramount+ across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.”

Prior to that promotion, Engleman was CMO and global brand director for Showtime. Before that, he was the chief marketing officer for TBS and TNT.

“For me, this marks the end of my third chapter at Paramount as I actually started my career at MTV many years ago,” Engleman wrote. “The place keeps drawing me back. While many things in this white-water-raft-ride of a business have changed, there’s one very important thing that has remained a constant. Paramount is a place that encourages visionaries to take smart risks and do incredible things.”