iKOMedia Group has launched a partnership with GB News. The deal brings GB News’ feed to viewers across the Middle East and North Africa using iKOMG’s FASTonSAT service. This marks the first time GB News has adopted satellite-based FAST (Free Ad-Supported Television) distribution.Through FASTonSAT, the channel will be live across more than 66 million households via the Eutelsat 7W/8W satellite position, connecting the network with entirely new audiences and opening up advanced digital monetization through broadcast-scale delivery.Eutelsat is partnering with SoFast to distribute the channel Baywatch TV, subtitled in Arabic. The channel, based on the cult Baywatch series, will be available to audiences across the Middle East and North Africa (MENA) from the region’s 7/8° West video neighbourhood.Under the agreement, SoFast will manage the playout and distribution for the channel, while Eutelsat will provide capacity on the Eutelsat 7 West A satellite.The 7/8° West orbital position reaches over 66 million TV homes across MENA, making it the region’s leading broadcast position and offering the largest exclusive reach.
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