The Esports World Cup Foundation has partnered with sports marketing agency IMG to elevate the broadcast coverage and reach new global audiences for the Esports World Cup (EWC), the world’s largest eSports tournament and gaming festival, which has returned to Riyadh, Saudi Arabia from now through to August 24th.The agreement will see IMG provide broadcast production, content strategy, global rights management and international distribution via SNTV, a joint venture between IMG and The Associated Press, for the Esports World Cup 2025. Throughout the tournament, IMG will create and produce over 50 hours of programming, covering the live eSports action, as well as digital and social content, and an original documentary showcasing the biggest teams in the competition.“With EWC Spotlight, we’re creating a new gateway into eSports, not just for the millions already engaged, but for the billions yet to discover their passion for competitive gaming,” said Ralf Reichert, CEO, Esports World Cup Foundation. “By blending elite competition, mainstream entertainment, and cultural storytelling, we’re breaking barriers between eSports and traditional media. Partnering with IMG, a global leader in sports production and content, allows us to show the world what eSports truly represents: an evolution in global entertainment, sports, and culture.”IMG has also worked with EWC to develop an international distribution strategy for the tournament’s programming and will leverage its network to manage the content worldwide. In addition, EWC has appointed SNTV to distribute daily content of the tournament to global broadcasters and media partners via its sports video production and distribution agency, Story10.The show will be available for fans to watch around the world on Fox Sports (US), DAZN (16 countries globally), beIN/TOD (MENA), Channel 7 (Australia), TRT (Turkey), Astro (Malaysia), TAP (Philippines), GOAT (Brazil), Nsports (Brazil), Star Times (South Africa), WHATS TV (Spain), HoyTv (Hong Kong), CHZZK (South Korea), DirecTV (LatAm), among others.Barney Francis, EVP, Studios, IMG, added: “The Esports World Cup is as big as it gets for gaming fans and we’re excited to help bring the tournament to fans across the globe through unmissable and headline-grabbing programming. Combining IMG’s premium production capabilities and creativity with our team of global media experts and strategists, this partnership enables us to provide an elevated viewer experience for fans worldwide, as they watch their favourite teams and personalities battle it out on a world stage.”With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in eSports history, over $70 million.For the first time, EWC will feature chess, with five-time World Champion Magnus Carlsen serving as both competitor and official Global Ambassador. Additionally, football icon Cristiano Ronaldo joins as a Global Ambassador, further strengthening connections between eSports and traditional sports.
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