Fox Corp. says it collected more than $800 million in advertising revenue from its broadcasts and streams of Super Bowl LIX on Fox, Fox Deportes and Tubi.In Sunday’s game, the Philadelphia Eagles rolled over the two-time defending champion Kansas City Chiefs, 40-22. Despite the one-sided score, the game still managed to set an all-time ratings record for the Super Bowl, with 127.7 million total viewers. (NBCUniversal’s Telemundo also shared Spanish-language rights via a licensing deal.)Due to the dominance of the NFL in general and the scarcity of live, broad-audience showcases for their brand messages, advertisers pushed pricing to a new record. At least 10 spots fetched $8 million for 30 seconds, with the average cost coming in at $7.5 million.“The clear winners Sunday night were the Eagles, the NFL, and Fox,” Fox CEO Lachlan Murdoch said in a statement. “Congratulations to our teams at Fox Sports and Tubi for a record-breaking and historic Super Bowl LIX.”Tubi, which Fox acquired in 2020, set new high marks for Super Bowl streaming with 15.5 million peak concurrent viewers and a 13.6 million average minute audience. The free, ad-supported outlet, which carried the same broadcast as the one on broadcast TV, also saw 24 million unique viewers access the platform on Sunday. Its game-day lineup featured a separate pregame show and other unique programming.Earlier this month, Fox cited strong results in sports and political advertising as a key driver of its quarterly financial performance. In its earnings report for the October-to-December quarter, the company credited the election as well as Major League Baseball playoffs, college football and the NFL. Total ad revenue jumped 21% from the prior-year period.Tubi officially became a $1 billion annual revenue producer, Fox also announced as part of those quarterly numbers.
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