United Group has agreed to buy the Bulgarian operator Bulsatcom for an undisclosed fee. Once the transaction is finalised following the receipt of all applicable antitrust approvals, the two will account for around 60% of the country’s pay-TV market in subscriber number terms.Commenting on transaction, Victoria Boklag, CEO of United Group, said: “The acquisition of Bulsatcom is another important stage of United Group’s activity in Bulgaria, a key market for our growth strategy. We reaffirm our commitment to offer Bulgarian consumers the best quality products and services and will continue to invest in infrastructure, technology and content”.Nikolay Andreev, CEO of Vivacom, added: “We know that Bulsatcom went through a difficult period and faced very serious challenges in the current economic environment. But we are confident that this transaction is a great opportunity for the company to recover and accelerate its further development.By joining the United Group family, Bulsatcom customers will gain access to a wide range of services, including high-quality and innovative products, broadband, DTH and 5G technologies. With this investment, we will also significantly improve the services of the company’s current customers”.United Group entered the Bulgarian market in 2020 with the acquisition of Vivacom. Since then, the group says it has taken a number of significant steps to strengthen its presence and drive innovation in the market. Among United Group’s achievements are the development of the largest 5G network in the country and the launch of the first 10 Giga optical network. United Group provided Bulgarian consumers with the first 5G unlimited tariff plans and access to the Eon television platform.
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