Lionsgate has promoted Adam Frank and Jill Anderson to lead worldwide transactional home entertainment as it hit a market share milestone in the business, which includes transactional EST (electronic sell-through), VOD and packaged media.The company said its 11.9% market share through the first half of calendar 2023 was the studio’s highest for a six-month period, driven by new releases John Wick: Chapter Four, Plane and Sisu; multiplatform releases Alice, Darling, The Old Way and Mindcage; and library titles Knives Out, Django Unchained, Dirty Dancing and Sicario.Frank, a 12-year veteran of the company, has been promoted to EVP, Global Partner Management, Sales & Distribution, overseeing global transactional digital and packaged media operations and heading up sales, licensing and strategic planning initiatives for the home entertainment group.He previously served as SVP for the studio’s worldwide transactional EST and VOD business, working on key windowing strategies for Lionsgate’s 50+ multi-platform titles annually in PVOD and day-and-date theatrical/VOD releases, and maximizing home entertainment revenue for its 18,000-title film and television library — including The Hunger Games, John Wick, Saw, Expendables and Now You See Me franchises, Mad Men, La La Land, Knives Out, Wonder and Hacksaw Ridge.He reports to Lionsgate Motion Picture Group President of Global Licensing & Distribution Ron Schwartz.Anderson, who has been with Lionsgate for 20 years, has been upped to head of Home Entertainment Sales & Partner Management, overseeing the digital home entertainment and packaged media sales teams and reporting to Frank. Her expanded responsibilities include digital home entertainment sales of Lionsgate’s library and portfolio of brands in addition to her ongoing responsibilities for overseeing packaged media sales.She previously served as Senior VP, Home Entertainment Sell-through Sales where she led Lionsgate’s packaged media home entertainment business for the company’s largest retail accounts and major franchise and tentpole titles, along with a focus on scale and profitability for the library. She’s driven Lionsgate’s success in the Steelbook segment (DVDs in collectible steel cases) with releases including Francis Ford Coppola’s Apocalypse Now, Quentin Tarantino’s Reservoir Dogs, Kathryn Bigelow’s The Hurt Locker, James Cameron’s Terminator 2: Judgment Day and Akira Kurosawa’s Ran.“Our transactional home entertainment business continues to thrive due to our team’s ability to create bespoke windowing strategies for our theatrical releases and library titles and over-convert across their PVOD, transactional EST, VOD and packaged media windows,” said Schwartz. “Adam and Jill are extraordinarily talented ‘homegrown’ Lionsgate executives who are driving our transactional business to one of its strongest performances in recent years. With their strong relationships, industry expertise and business acumen, they will help lead its continued growth while capitalizing on new opportunities moving forward.”
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