Thursday 11 May 2023

Broadband TV News: Sony Pictures and Warner Bros. Discovery extend CEE deal

Story from Broadband TV News:

Sony Pictures Television and Warner Bros. Discovery have announced an extension of their content agreement across Central Eastern Europe which will see titles from the Sony Pictures Entertainment slate of upcoming feature films and selected TV series shown exclusively on both HBO channels and the HBO Max streaming platform across the region.

The deal will bring Sony Pictures Entertainment titles to Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Moldova, Slovenia, Croatia, Serbia, Montenegro, Bosnia-Herzegovina, North Macedonia and Kosovo.

Commenting on the development, Mark Young, executive VP, networks & distribution, Sony Pictures Television EMEA, said: “As an independent studio with a hotly anticipated pipeline of Hollywood feature films and television series ahead of us, and an immense wealth of beloved classics in our Sony Pictures library, we are in a unique position to connect great content with audiences the world over. This new expanded deal with our partners and friends at Warner Bros. Discovery is a tremendous way to bring this content to HBO and HBO Max’s audiences across Central Eastern Europe.”

Ragnhild Thorbech, senior VP, programming and acquisitions EMEA, Warner Bros. Discovery, added: “Extending this multi-year deal means our customers across Central Eastern Europe will continue to enjoy an incredible slate of feature films and TV series from Sony on HBO and HBO Max as part of their existing subscription. Alongside titles from Warner Bros. Discovery’s family of brands including HBO Originals, Warner Bros., Max Originals, and the DC universe, acquisitions help ensure we are offering everyone in the household the best possible mix of content”.

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