Advanced Television: Hexagon Cup lands broadcast deal with Eurosport, discovery+

Story from Advanced Television:

The Hexagon Cup, the new padel tournament taking place in February 2024, has announced a partnership that will see matches broadcast on Eurosport with streaming on the Eurosport App and discovery+.

This agreement will see the event reach 64 markets across Europe and Asia and a household audience of 160 million people, which will bring the event’s fast-paced padel action to a widespread audience.

“We are thrilled to partner with Warner Bros Discovery for the broadcast of the Hexagon Cup,” said Simon Freer, Chairman of Hexagon Cup. “This collaboration represents a significant milestone for the Hexagon Cup and padel as a whole. Warner Bros Discovery’s extensive reach and commitment to delivering high-quality sports content provides a fantastic opportunity for both seasoned fans and newcomers to engage with the sport we love.”

Through the new agreement, padel fans can stream the round robin qualifying and Finals across Europe (excluding Spain), and linear coverage of the Men’s and Women’s Final on a delayed basis on Eurosport 1 and Eurosport Asia, allowing viewers to experience the excitement of the Hexagon Cup across all platforms. A tournament review show will also be aired following the tournament.

Trojan Paillot, SVP Sports Rights Acquisitions and Syndication, Warner Bros Discovery Europe, added: “We have a strong track record of growing sports and bringing them to new audiences by providing our viewers with the most varied and localised premium live sports anywhere. We’re pleased further expand this offer for fans across Europe and Asia by adding one of the world’s fastest growing sports to our portfolio.”

For its first event, the Hexagon Cup will take over the country’s historic Madrid Arena from January 31st to February 4th. During the tournament itself, the six teams will be divided into two qualifying groups and compete in a series of head-to-head matchups. Only the top two teams from each group will advance to the finals, where the inaugural Hexagon Cup champion will be crowned.

Discovery+ will stream the action in Austria, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Sweden, the UK and Ireland.