Thursday, 21 September 2023

Deadline: Paramount Pictures Promotes Brooke Robertson To Head Of Global Communications & Media Relations

Story from Deadline:

Entertainment Corporate Communications pro Brooke Robertson has been upped to Paramount Pictures’ Head of Global Communications and Media Relations.

She will report to Paramount Pictures President and CEO Brian Robbins.

Previously, Robertson was the Melrose lot’s SVP, Global Communications and Media Relations, overseeing media relations, executive communications, and daily operations of the global comms team.

From 2019 to 2021, Robertson held a dual VP role for Paramount Television Studios, in addition to her duties on the motion picture side.

Robertson has been a lynchpin at Paramount since 2017 when, as a director, she worked closely with senior executives to build the studio’s corp comm team.

In her new role, Robertson will oversee the film studio’s corporate brand and global communications strategies for all of the organization’s business units—including Paramount Pictures, Paramount Animation, and Paramount Players. She will also serve as a key stakeholder across Paramount Global’s properties, including Paramount+, to strengthen the studio’s corporate identity and amplify its messaging.

Robbins exclaimed, “With impeccable relationships throughout Paramount and across the industry, Brooke has proven time and again that she is an expert communications executive and a strategic thinker. She has been an invaluable member of the Paramount leadership team and is well-positioned to further shape and strengthen our corporate identity and positioning.”

Before Paramount, Robertson’s career in communications includes roles at 20th Century Studios, formerly 20th Century Fox. During her run, she handled corporate communications, talent relations, corporate social responsibility, corporate events, guild relations, and awards for the motion picture divisions: 20th Century Fox, Fox 2000, Twentieth Century Fox Animation and Blue Sky Studios.

Robertson began her career at ICM Partners in an interim director role as a member of the agency’s corporate communications team providing media relations support for all lines of business, including the motion picture, television, theater, music, publishing, new media, and branded entertainment departments.

She holds a Bachelor of Science degree from the University of California, Los Angeles (UCLA).

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