Warner Bros. Discovery has today (September 4) rebranded Boomerang to Cartoonito across the Nordics, Turkey, Middle East and North Africa.Commenting on the development, Vanessa Brookman, senior VP, kids & family EMEA for Warner Bros. Discovery said: “We have lots to celebrate in this 100th year of Warners Bros, including the launch of our preschool offering – Cartoonito across EMEA. We are excited to expand into countries such as Sweden, Denmark, Norway, Turkey, and the Middle East & North Africa – Cartoonito, offers a safe space dedicated to fun, engaging and culturally relevant storytelling. Celebrating individuality and originality, Cartoonito is where kids and their families can enjoy trusted characters and friends, stories from leading voices, brand new original series, and a whole lot of laughter”.Cartoonito is available as a pay-TV channel across affiliate platforms.
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